Privacy Policy

Last updated: 20/12/2025

Perfume & Chai (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or interact with our services.

By using our website, you agree to the practices described in this policy.

1. Who We Are

Perfume & Chai
184 Kettering Road
Northampton, NN1 4BH
United Kingdom
Email: rumelmiahperfumeandchai@gmail.com

2. What Information We Collect

We may collect the following types of personal data:

Information You Provide Directly

  • Name
  • Email address
  • Phone number
  • Billing and delivery address
  • Order details and purchase history
  • Communication preferences
  • Any information you provide via contact forms, email sign-ups, or customer support

Information Collected Automatically

  • Browser type and device information
  • Pages visited and actions taken on our website
  • Referring website or source

This information is collected using cookies and similar technologies (see Section 8).

3. How We Use Your Information

We use your information to:

  • Process and fulfil orders
  • Provide customer support
  • Send order confirmations, delivery updates, and important service messages
  • Manage your account and preferences
  • Send marketing emails (only if you’ve opted in)
  • Improve our website, products, and customer experience
  • Prevent fraud and ensure platform security
  • Comply with legal and regulatory obligations

4. Marketing Communications

If you sign up to our mailing list, we may send you:

  • Early access notifications
  • Exclusive offers
  • Product launches and updates

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.

5. Legal Basis for Processing (UK GDPR)

We process personal data under the following legal bases:

  • Contractual necessity – to fulfil orders and provide services
  • Consent – for marketing communications
  • Legitimate interests – to improve our business and prevent fraud
  • Legal obligation – for tax, accounting, and regulatory compliance

6. Sharing Your Information

We only share your data when necessary and with trusted third parties, including:

  • Payment processors (e.g. Shopify Payments, Stripe, PayPal)
  • Delivery providers (e.g. Royal Mail)
  • Email and marketing platforms (e.g. Klaviyo)
  • Analytics providers (e.g. Google Analytics)

These partners are required to handle your data securely and only for the purposes specified.

We never sell your personal data.

7. Data Retention

We keep your personal data only as long as necessary to:

  • Fulfil the purposes outlined in this policy
  • Meet legal, tax, or accounting requirements

When data is no longer required, it is securely deleted or anonymised.

8. Cookies & Tracking Technologies

We use cookies to:

  • Enable core website functionality
  • Remember your preferences
  • Analyse site performance and traffic
  • Support marketing and advertising efforts

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect site functionality.

For more details, see our Cookie Policy.

9. Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Withdraw consent at any time
  • Request data portability

To exercise any of these rights, please contact us at rumelmiahperfumeandchai@gmail.com

10. Data Security

We take appropriate technical and organisational measures to protect your data, including:

  • Secure servers and encrypted connections
  • Restricted access to personal data
  • Trusted third-party platforms that meet security standards

While no system is 100% secure, we work hard to protect your information.

11. Third-Party Links

Our website may contain links to third-party websites or social platforms. We are not responsible for their privacy practices. Please review their policies separately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:
📧 rumelmiahperfumeandchai@gmail.com